Are you interested in becoming a business partner with Spirit FM? Or maybe you would just like to know more about what that even looks like? By far, the best way to get the full picture of the benefit of a partnership between your business or organization and Spirit FM is to schedule an informational meeting. Fill out the form below, your request for information will be sent to our Underwriting Department and the underwriter for your area will be in touch with you soon! You can also call Robyn Porterfield at 540-529-5243.

You can find a list of questions and answers below that may also help give you a better understanding of business partnership with Spirit FM.


    A Business Partner is a business or organization that sees the value in the ministry of Spirit FM and chooses to offer their financial support to Spirit FM on a short or long-term basis and in exchange is offered on-air announcements for their business or organization.


    WHO WE ARE: Spirit FM is a listener-supported, contemporary Christian music station serving much of Virginia, Southeastern West Virginia and portions of North Carolina. While the main studios are located in Lynchburg, Virginia, Spirit FM broadcasts throughout a large area including well populated cities such as Lynchburg, Roanoke, Charlottesville, Waynesboro, Danville, Roanoke, VA, Beckley, WV, and Roanoke Rapids, NC. Spirit FM is a non-profit, non-denominational organization known as Positive Alternative Radio, Inc. Our home office located in Blacksburg, Virginia.

    PURPOSE: To honor God in all we do. By His grace, we use media technology to communicate the Gospel of Jesus Christ through Christian music and relevant programming to encourage a lifestyle of worship, fellowship, good works and spiritual growth.

    WE BELIEVE: We believe there is one God who became virgin-born humanity to provide the exclusive means of restored fellowship between God and us. One day, Jesus will return to take his believers home to dwell with him for eternity.

    REAL MINISTRY! More than just entertainment or background music, Spirit FM is a common bond for the body of Christ… a place of prayer and a place for praise.


    Spirit FM Business Partners receive on-air announcements as a result of their support. The number of announcements depends upon the terms of their sponsorship agreement. Business Partners agreeing to support Spirit FM for 3 or more months will also receive space on the Underwriter section of our website, where we list contact information and provide a graphic link to the supporter’s website, if applicable. Our on-air jocks drive our listeners to our website on a regular basis for more information on events, contests, etc and as a result our website is well traveled.


    We can sum that up in two words…………LOYAL LISTENERS! It’s true! Our listeners care about Spirit FM, personally, as evidenced by regular calls and letters to the station sharing their experience and personal impact from our ministry. The result of this personal impact is a loyal listener…not just loyal to the music and its impact but one who cares about, and is often personally vested in, the on-going future of this ministry. As a result, our listeners keep their dials locked through the announcements so see what businesses are choosing to support the station that supports their life and values. Many business or organizations have had listeners just stop in, even if not needing their particular services, just to say “thanks” for supporting Spirit FM.

    It should be noted that the wording of these announcements can be a bit different from a commercial station, depending on if your business or organization is for-profit or non-profit. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as the regulations. So we focus on 3 things in our announcements; 1) who you are, 2) what services you provide and 3) how the listener can reach you for more information. These 3 things are really what can be absorbed in a 30-second spot and keeps your spot clear and concise! Non-profit announcements sound very much like what you might hear on a commercial radio station. If your organization is a Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.), then these regulations do not apply.


    YES. Radio listeners today (especially Spirit FM listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to Spirit FM specifically because we’re different. Spirit FM offers Business Partners the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet…those who faithfully tune into Spirit FM. As a listener-supported radio ministry, Spirit FM listeners often seek out opportunities to support the organizations and businesses that support Spirit FM as another means of supporting the station they love. A sponsorship offering frequency and repetition is also of great benefit here as you’re building a relationship with our listeners each time your announcement is aired.

    *Spirit FM reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable.


    Spirit FM broadcasts on the FM dial 24 hours per day 7 days a week to much of Virginia, West Virginia, and portions of North Carolina and on the internet 24 hours a day, 7 days a week.

    Programming originates from our main studio in Lynchburg. We broadcast through additional towers and transmitters listed here.


    Spirit FM has four sister stations located in TN, OH, KY, DC, WV, & VA. You can speak with the Spirit FM Underwriting Representative for pricing and coverage areas.


    The Spirit FM Target Listener is female, age 25 – 45, double-income, 2.4 children with more discretionary dollars than the average American consumer.


    Spirit FM is a Christian Music Station with dedicated listeners located in major markets throughout Virginia, West Virginia, and portions of North Carolina. When you support this station you enable us to broadcast the Gospel of Jesus Christ in a culturally relevant manner.

    We are effective. This has been evidenced by sold-out Christian music concerts, successful promotions, dynamic youth and children’s outreaches and more.

    WHY IS THAT GOOD FOR BUSINESS? As a listener-supported ministry, our loyal listeners tend to express their appreciation to the businesses that support this station. In a recent marketing survey, three quarters of Christians surveyed stated they would shop at a Christian-owned or -managed business first, if they knew it existed! As an effective ministry for over 15 years, our established integrity is assumingly related to the integrity of our business partners. In other words, before they ever put foot in business, they have a level of trust in you and your business that you will treat them with honesty and integrity.

    WHO ARE OUR LISTENERS? People who look like and spend money just like your customers. They are active, concerned parents, couples and individuals. They are interested in the health and welfare of their family and community. They have more discretionary dollars than the average American consumer.



    Spirit FM provides resources for the whole family through community events, on-air resources, and through supporting local ministries. We are truly ‘safe for little ears.’

    COMMUNITY – Spirit FM fulfills its mission by playing upbeat Christian music 24/7 for the entire family with well known top artists like Third Day, Steven Curtis Chapman, and Mercy Me. PSA’s are also listed at Routinely scheduling a presence at local events allows Spirit FM to come face to face with families in the community.

    CHURCH – Spirit FM is committed to supporting families by supporting area ministries and leaders, helping to build up the faith of believers regardless of denomination. Spirit FM offers FREE listing on our web site of ministry events and we encourage area leaders through events like the Extraordinary Women Conference.

    BUSINESS – A business partnership is a co-operative effort with benefit to both parties as we work toward the common goal of providing ministry and resources to area families in the community. Spirit FM takes pride in introducing our listeners to our Business Partners as quality businesses we know and trust.

    One of the most effective ways for your business to support the ministry of Spirit FM is to become a Business Partner! As an official Spirit FM Business Partner, you are directly involved in helping us to cover the daily expenses of programming and station operations.


    Spirit FM Business Partner packages are available to fit almost any budget. Supporting Spirit FM is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that is a positive influence in the community.

    Here is an example of a Spirit FM Business Partner acknowledgment:

    “Spirit FM thanks Melvin T. Morgan Roofing and Sheet Metal for their longtime support. For four generations, the Morgan Family has ‘Keeping Virginia Dry’ installing commercial and residential roofing and guttering within a seventy mile radius of Roanoke, Lynchburg, Charlottesville, Fredericksburg and Richmond. They praise God for His many provisions! For more information, they can be reached at 800-249-0358 or online at Thanks Melvin T. Morgan Roofing and Sheet Metal for supporting Spirit FM.”

    Business Partner Packages:
    Requires a monthly commitment to sponsor three or more consecutive months and begin at several hundred dollars per month.

    For businesses in Lynchburg, Charlottesville, Waynesboro or Staunton call: Cindy Bryant at 800.774.9798 ext. 101 or Email.

    Schedule Options:
    A. AM/PM Weekday Drive-Time, 6 am – 10 am & 3 pm – 7 pm
    B. Mid-Days, 10 am – 3 pm
    C. Evenings, 7 pm – 11 pm
    D. (ROS) Run of Schedule, Sunday through Saturday, 6 am – 10 pm

    Other Details:
    Sponsorships less than three months will receive 1 ROS acknowledgment per $30 contribution.
    Custom packages can be prepared to meet most marketing budgets. Spirit FM underwriting Payments are accepted via credit card, check, or cash. ADDITIONAL BONUS SPOTS are awarded for advance or credit card payment – These rates are guaranteed for the length of the contract.

    All rates are net to Spirit FM.


    For a quote contact Cindy Bryant call: 800.774.9798 ext. 101 or Email

    Other Details:
    All rates are net to Spirit FM. Custom packages can be prepared to meet most marketing budgets. Information to be included in an acknowledgment can be mailed, emailed, or faxed to the contact information below.

    Spirit FM advertising statements are mailed at the end of each month. Payments accepted are credit card, check, or cash. ADDITIONAL 10% BONUS SPOTS awarded for advance or credit-card payments.